SETA Accreditation No. 6570

Finance for Non-financial Managers


ONLINE WORKSHOP DATES 2021: 2-3 February 2021


Midrand, Johannesburg: 13-14 January / 8-9 February 2021
Durbanville, Cape Town: 24-25 February 2021
Durban North: 18-19 January / 4-5 March 2021


For in-house group bookings and other enquiries, please e-mail me at or contact Charlotte at 011: 902-0720 / 062 162 1640 / Ronell: 073 291 0450.

COURSE FEE: R6,500.00 (R7,475.00 incl. VAT) per delegate.

Early bird discount for ONLINE, PUBLIC & GROUP BOOKINGS less 40% (R2,600.00) per delegate = R3,900.00 (R4,485.00 incl. VAT) per delegate for all NEW registrations received and paid by 13 January 2021. Terms and Conditions apply.

Online Training Hours: 08:30 for 09:00 -16:00 which include 2 x 20 min tea breaks and 1 x 30 min lunch break.

Technical requirements: Training will be presented live via Zoom / Microsoft Teams. You need to have access to either a tablet / laptop / desktop including activated webcam, earphones, etc. Internet connection (3G or 4G / LTE) – minimum speed of 3.0 Mbps (up / down).




1. How Critical Is Good Financial Information anyway?

  • Managing a company in today’s business environment
  • The Role of the Finance Department
  • IFRS: The Rules of Financial Reporting
  • The relationship of Finance and Accounting to their departments


2. The Structure and Interrelationship of Financial Statements

  • Tracking the life cycle of a company
  • Accounting is like a football game on videotape
  • The Chart of Accounts – A collection of buckets
  • The General Ledger – Balancing the buckets
  • Accrual Accounting
  • The principal financial statements defined

3. The Balance Sheet: Basic Summary of Value and Ownership

  • Assets and ownership
  • Current assets – Liquidity makes things flow
  • Fixed assets – Property and possessions
  • Other assets
  • Current liabilities
  • Long-term liabilities – Borrowed capital
  • Ownership comes in various forms
  • Using this report effectively

4. The Income Statement: The Flow of Progress

  • They say timing is everything
  • Sales
  • Cost of sales
  • Gross Profit: The first measure of profitability
  • Operating Expenses: Running the business
  • Operating Income: The basic business bottom line
  • Other income and expenses
  • Income before taxes, Income taxes and net income
  • Earnings per share
  • Using this report effectively

5.  A Profit vs. Cash Flow: What’s the Difference?

  • The cash flow cycle
  • Cash basis vs. accrual basis
  • Net profit vs. Net cash flow in your financial reports

6. The Cash Flow Statement: Tracking the King

  • Beginning where the Income Statement ends
  • Cash from Operations
  • Cash for Investing
  • Cash from Financing
  • Using this report effectively

7. Critical Performance Factors (CPFs): Finding the Hidden Information

  • What are CPFs?
  • Measures of Financial Condition and Net Worth
  • Measures of Profitability
  • Measures of Financial Leverage
  • Measures of Productivity
  • Trend Reporting: Using history to predict the future
  • Cost Accounting:
  • The Purpose of Cost Accounting
  • Fixed and variable expenses
  • Controllable and uncontrollable expenses
  • Standard Costs – Little things mean a lot
  • Cost variances

8. Business Planning: Creating the Future You Want

  • Why take time to plan?
  • Strategic Planning vs. Operational Planning
  • Vision and Mission – The Starting Point
  • Strategy – Setting direction
  • Long-Term Goals – The path to the mission
  • Short-Term Goals and Milestones – The Operating Plan

9. The Annual Budget: Financing Your Plans

  • Tools for telling the future: Budgets, Forecasts, Projections
  • How to budget for revenues
  • Budgeting costs
  • The budgeting process
  • Flexible budgets
  • Variance reporting and taking action

Financing the Business: Understanding the Debt vs. Equity Options

  • How a business gets financed
  • Short-Term debt
  • Long-Term debt
  • Convertible debt
  • Capital stock
  • Attracting outside investors:
  • The entrepreneur’s path
  • The start-up company
  • Professional investors
  • Venture capitalists
  • The initial public offering
  • Strategic investors
  • Acquisition
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