Public Relations and Corporate Communications & Branding

Workshop dates:

Johannesburg: 4-6 October 2017
Durbanville, Cape Town: For future dates email customerservice@norcazacademy.co.za
Durban North: For future dates email customerservice@norcazacademy.co.za

Course Fee: 

Single: R8,500.00 (R9,690.00 incl. VAT)
Group bookings of 3 delegates or more:  R7,800.00 (R8,892.00 incl. VAT) per delegate – T&C’s apply 

In-House Training sessions:  available on request – send an e-mail with specifications to admin@norcaz.biz

DURATION:  3 DAYS
Introduction and Purpose

This course is designed to provide participants with an in-depth examination of the fundamentals of communications and public relations. Participants will gain a better understanding of the best practices in communications/public relations and new ideas for implementing those practices into their organizations.

Who Should Attend?

Personnel working in communications, marketing and public relations
Corporate Communications Managers
Corporate Communications Officers
Marketing Officers
Public Affairs Officers
Public Relations
Personnel responsible for communications, marketing & public relations
Managers looking to complement their skill-set by gaining a good understanding of corporate communications and public relations tools and techniques

Learning Outcomes

Upon completing this course, delegates will be equipped:

  • To present the key concepts and methods for efficient external communications to develop participant competencies;
  • To present a step-by-step methodology designed to foster communication with all key stakeholders;
  • To equip participants with the competency as well as the tools and techniques required for developing strategies and action plans to manage communication and public relations activities.
Course Content
Session 1:
  • Corporate Communications and Public Relations defined
    • Two-way Communication
    • Requirements for success
    • Functions of corporate communications and public relations
  • Public Relations Resources
    • Establishing communications departments
    • Requirements from management
    • Working with senior management
    • Working with agencies
    • Ethics
Session 2:
  • Communications Audits
  • Strategic communications planning
    • Media relations
    • About the media
    • Publicity tactics
    • Press releases
    • Pitch tips
    • Press kits
    • Media distribution
    • Media planning
Session 3:
  • Communications and the Internet
    • Best practices in Internet design
    • Writing for websites
Session 4:
  • Crisis Communications
    • Crisis communications planning
    • Working with media in crisis
    • Responding to stakeholders in crisis
  • Investor Relations
    • Annual reports
Session 5:
  • Event Planning
  • Corporate Social Responsibility Programmes
    • Community programmes
    • Sponsorship management
    • Environmental programs
Session 6:
  • Branding: Building a better brand
    • Understanding branding
    • Message consistency
    • Re-branding

 

       
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