Entrepreneurship Programme

Workshop dates:

Johannesburg:  For future dates email customerservice@norcazacademy.co.za
Durbanville, Cape Town:  For future dates email customerservice@norcazacademy.co.za
Durban North: For future dates email customerservice@norcazacademy.co.za

Course Fee: 

Single : R6,200.00 (R7,068.00 incl. VAT)

 

 

This 3 day course is based on the following unit standards:
  • Product business plans for a new venture (Unit Std ID 114592) – NQF level 4, carrying 8 credits.
  • Apply innovative thinking to the development of a small business (Unit Std ID 114600) – NQF level 4,4 credits)
Learning Outcomes:
After successful completion of the course the delegate will be able to:
  • Identify, assess and improve individual entrepreneurial characteristics
  • Develop specific techniques for releasing creativity in developing ideas/opportunities for a new venture.
  • Determine the role of innovation in the development and growth of a new venture.
  • Apply principles and practices of innovation in the development and growth of a new venture.
  • Identify, gather and analyse the relevant information needed to compile a business plan
  • Formulate an ethical framework for the operational plans of a new venture
  • Establish and prioritise business, financial and/or operational goals and objectives for a new venture
  • Demonstrate knowledge of marketing concepts applicable to a new venture
  • Demonstrate an understanding of the market research process and interpretation of research findings relevant to the new venture
  • Design and present business, financial and/or marketing plans based on a budget for a new venture
Course Outline
Identify, assess and improve individual entrepreneurial characteristics
  • A base-line knowledge of self in respect of personality, interests and aptitude
  • The characteristics of a successful entrepreneur
  • Determining own strengths and weaknesses as an entrepreneur
  • Developing strategies to address shortcomings
  • Identifying enabling programmes for the new entrepreneur
  • Short term goals for self in entrepreneurial context
  • Planning medium and long term goals
Develop specific techniques for releasing creativity in developing ideal/opportunities for a new venture
  • The concept and application of creativity
  • The difference between analytical and creative thinking
  • Barriers to creative thinking
  • Lateral thinking exercises
Determine the role of innovation in the development and growth of a new venture
  • The concept of innovation
  • Types of innovation
  • The impact of innovation on a new venture
  • The relationship between successful entrepreneurship and innovation
  • Factors that contribute to the development and growth of a new venture
Apply principles and practices of innovation in the development and growth of a new venture
  • Applying innovative thinking to generate new products that the business can make and/or new services it can provide for greater profitability and/or viability.
  • Applying innovative thinking to generate alternative ways the business can run its operations to cut costs and increase income
  • Applying innovative thinking to generate ways in which the business can generate more employment opportunities without putting the business at risk
  • Using innovate thinking to generate ways in which the skills needs of employees can be addressed without risking the venture
  • Applying innovative thinking to find ways to minimise the impact of opposition firms on the venture
Identify, gather and analyse the relevant information needed to compile a business plan
  • The purpose and importance of a business plan
  • The different elements of a successful business plan
  • Compiling information on the resources needed and procedures to be followed
  • The industry specific and legal requirements for own venture
Formulate an ethical framework for the operational plans of a new venture
  • Drawing up a code of ethics for the business
  • Non-statutory regulations applicable to the sector
  • Evaluating codes of conduct that are used by similar organisations in the sector
  • Social and ethnic considerations for inclusion in the ethical framework
  • Personal values for modifying an ethical framework for a new venture
Establish and prioritise business, financial and/or operational goals and objectives for a new venture.
  • Articulating personal objectives and aligning them to the plans of own venture
  • Analysing business objectives and formulating specific goals
  • Compiling a vision statement of a new venture
  • Formulating specific short and long term goals
  • Possible contribution to community and regional growth objectives
  • Incorporating cultural values and beliefs of prospective employees and expected consumers into the plans of own venture
Demonstrate knowledge of marketing concepts applicable to a new venture
  • The concepts product, price, place and promotion are defined in terms of the marketing mix.
  • Key marketing concepts are explained in terms of their implication for own venture.
  • Marketing media are compared in terms of their advantages and disadvantages for effective marketing of products and/or services of own venture.
  • The target market and positioning of own venture is identified and described accurately.
Demonstrate an understanding of the market research process and interpretation of research findings relevant to the new venture
  • The different techniques and methodology used for market research are evaluated and one selected for a own business research.
  • A planned market research for own venture is designed to include all aspects of the marketing of products/services offered by the business venture.
  • Other studies and published data on the market are analysed in terms of own business.
  • Factual information is gathered and interpreted in terms of own business.
  • Recommendations for own venture are formulated using the factual information.
Design and present business, financial and/or marketing plans based on a budget for a new venture
  • Introducing the business of the venture based on research and analyses of competitors
  • Designing structure and layout of the business plan
  • Marketing and promotion of the own venture
  • Finance requirements for the business
  • Tabulating the projected income and expense items for own venture
  • Presenting the costs, risks and proposed infrastructure of the operations plan
  • Compiling relevant documentation to support the business plan.
  • Presenting business plan information
  • Procedures to present the business plan for own venture to a financier
       
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